EMO Blog
Event planning and marketing guides from our team.
Word-of-Mouth Marketing for Events
Discover how to harness the power of social proof and peer recommendations to drive event registrations through strategic word-of-mouth marketing and ambassador programmes.
Building an Event Brand: Identity Beyond a Logo
Discover why a professional event brand is defined by its core values and sensory experience rather than just a logo, ensuring consistency across every attendee touchpoint.
Retargeting Ads for Event Registration
Learn how to use retargeting ads to re-engage website visitors, reduce your cost per acquisition, and drive higher registration numbers for your next UK or international event.
Using Video to Promote Your Event
Discover how to drive event registrations and build brand authority through strategic video content, from teaser campaigns and platform-specific formats to leveraging social proof.
Earned Media for Events: A PR Outreach Playbook
Master the art of PR outreach with our expert playbook on securing earned media, building journalist relationships, and creating high-impact press kits for your next event.
Influencer Partnerships for Events: When and How
Learn how to leverage influencer partnerships for events by vetting for engagement, structuring professional agreements, and measuring ROI through concrete data and metrics.
Writing Event Landing Pages That Convert
Learn how to design high-converting event landing pages by mastering information hierarchy, social proof, and frictionless registration flows to turn visitors into confirmed attendees.
Social Media Promotion: A Channel-by-Channel Playbook
Master the art of event promotion with our channel-by-channel playbook, covering LinkedIn, Instagram, and Facebook strategies to drive registrations and engagement for your next event.
Email Marketing for Events That Drives Registrations
Master the art of event email marketing with professional strategies on segmentation, subject line architecture, and conversion tracking to drive registrations for your next UK event.
Event Marketing Strategy: A 12-Week Promotion Plan
Master the art of event promotion with a disciplined 12-week marketing strategy designed to build authority, drive early registrations, and maximize conversions for a sell-out.