EMO Blog
Event planning and marketing guides from our team.
The Complete Guide to Event Lighting and Sound Setup
Acoustics, ambient and task lighting, microphone types and how to avoid feedback: everything you need to know about lighting and sound for events of every size.
How to Organise a High-Impact Charity Gala or Fundraiser
Ticketing, sponsorship, silent auctions and speeches: how to plan a charity gala that delights guests and raises more for your cause.
Sustainable Weddings: How to Host an Eco-Friendly Celebration
Zero-waste decor, seasonal menus, digital invitations and ethical favours: practical ways to plan a beautiful wedding that is kinder to the planet.
How to Plan a Family Reunion That Keeps Every Generation Happy
Activities for every age, group accommodation, shared meals and the all-important group photograph: how to plan a family reunion everyone enjoys.
10 Eco-Friendly Practices for Sustainable Event Management
From digital ticketing to food waste plans and reusable decor, ten practical ways to reduce the environmental impact of your events without losing the wow factor.
How to Host a Memorable Outdoor Garden Party
Weather plans, marquee hire, lighting, seating layouts and keeping the wasps away: everything you need for a garden party that shines, rain or shine.
How to Choose the Perfect Venue for a Corporate Conference
Capacity, accessibility, catering, technology and contracts: the key questions to ask before you sign for a conference venue in the UK.
How to Build a Realistic Wedding Day Timeline
Hair and makeup, photographs, the ceremony, dinner and dancing: how to plan a wedding day schedule that runs smoothly and leaves time to enjoy it.
Organising a Housewarming Party: Tips for Welcoming Guests to Your New Space
Layout flow, easy finger food, icebreakers and managing a small space: how to host a relaxed housewarming that shows off your new home.
How to Write an Event Emergency Plan (Weather, Power and Cancellations)
Risk assessment, backup suppliers, venue clauses, cancellation insurance and first aid: how to prepare for the unexpected so your event goes ahead with confidence.
Ideas for Milestone Birthdays: 30th, 50th and 70th
Theme inspiration, memory boards, entertainment for every generation and personal touches to make a milestone birthday truly unforgettable.
The Executive Guide to Hosting a Successful Product Launch
From the first planning meeting to the morning after, this guide covers the timeline, press, audiovisual set-up and brand experience behind a product launch people remember.
Destination Weddings: Everything You Need to Know Before Booking
Legal requirements, guest travel, site visits and local suppliers: the essential guide for UK couples planning a wedding abroad.
How to Host a Stress-Free Baby Shower or Gender Reveal
Games, decor themes, gift registry tips, catering and the best time to celebrate: a relaxed guide to hosting a baby shower or gender reveal party.
Event Catering Styles Explained: Buffet, Plated, Family-Style or Food Trucks?
The pros, cons and costs of each event dining style, and how to choose the right one for your wedding, party or corporate event.
Planning a Children's Birthday Party: A Stress-Free Step-by-Step Guide
Age-appropriate themes, entertainment, allergy-friendly food and party bags: a calm, step-by-step plan for a children's party everyone enjoys, including the parents.
10 Team-Building Activities That Employees Actually Enjoy
Skip the awkward icebreakers. Here are ten team-building activities that build real connection, suit different personalities and leave your team talking for all the right reasons.
How to Plan a Unique Engagement Party on Any Budget
Themes, venue ideas, etiquette and speeches: everything you need to throw an engagement party that feels personal, whether you are hosting at home or hiring a venue.
How to Plan a Meaningful Celebration of Life or Funeral Reception
A compassionate, practical guide to choosing a venue, catering, memory displays, order of service and music for a funeral reception or celebration of life.
How to Calculate Food and Drink Quantities for Any Size Event
A practical per-person guide to canapés, main courses, desserts, alcohol and soft drinks, so you never run out or over-order at your next event.
How to Organise a Surprise Birthday Party Without Spoiling the Secret
Guest secrecy, decoy plans, arrival timing and the big reveal: a step-by-step guide to pulling off a surprise party that truly surprises.
How to Plan a Seamless Hybrid Corporate Event
A practical guide to running a hybrid corporate event that works for everyone, from the technology in the room to keeping remote attendees engaged from the first minute to the last.
The Ultimate 12-Month Wedding Planning Checklist
A clear month-by-month checklist that takes you from the engagement to the big day, covering suppliers, invitations, fittings, RSVPs and everything in between.
Word-of-Mouth Marketing for Events
Discover how to harness the power of social proof and peer recommendations to drive event registrations through strategic word-of-mouth marketing and ambassador programmes.
Building an Event Brand: Identity Beyond a Logo
Discover why a professional event brand is defined by its core values and sensory experience rather than just a logo, ensuring consistency across every attendee touchpoint.
Retargeting Ads for Event Registration
Learn how to use retargeting ads to re-engage website visitors, reduce your cost per acquisition, and drive higher registration numbers for your next UK or international event.
Using Video to Promote Your Event
Discover how to drive event registrations and build brand authority through strategic video content, from teaser campaigns and platform-specific formats to leveraging social proof.
Earned Media for Events: A PR Outreach Playbook
Master the art of PR outreach with our expert playbook on securing earned media, building journalist relationships, and creating high-impact press kits for your next event.
Influencer Partnerships for Events: When and How
Learn how to leverage influencer partnerships for events by vetting for engagement, structuring professional agreements, and measuring ROI through concrete data and metrics.
Writing Event Landing Pages That Convert
Learn how to design high-converting event landing pages by mastering information hierarchy, social proof, and frictionless registration flows to turn visitors into confirmed attendees.
Social Media Promotion: A Channel-by-Channel Playbook
Master the art of event promotion with our channel-by-channel playbook, covering LinkedIn, Instagram, and Facebook strategies to drive registrations and engagement for your next event.
Email Marketing for Events That Drives Registrations
Master the art of event email marketing with professional strategies on segmentation, subject line architecture, and conversion tracking to drive registrations for your next UK event.
Event Marketing Strategy: A 12-Week Promotion Plan
Master the art of event promotion with a disciplined 12-week marketing strategy designed to build authority, drive early registrations, and maximize conversions for a sell-out.